The core function of graphic design is communication. You have to evaluate your
intended audience, the medium, the hierarchy of the message and the project constraints...
after that, developing the creative innovative solution is a piece of cake.

Fun Facts:

- EMU grad
- 20 years of experience in marketing and design
- Skated in an ice show with Scott Hamilton once
- Coach youth soccer team
- I’m a lead-footed driver
- My golf handicap is 20
- My 3 teenage daughters still think I’m cool